Building top-funnel content to influence bottom-funnel pages (with real example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

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7 changes by Facebook that make it a real local search player

Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. The post 7 changes by Facebook that make it a real local search player appeared first on Search…

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Search in Pics: Google bird nest room, braille business card & real big easter eggs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google easter eggs on logo: Source: Instagram Google bird nest room? Source:…

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Google makes it easier to see and share publishers’ real URLs from AMP pages

New anchor button enables copy-and-paste of URLs directly to publisher sites. The post Google makes it easier to see and share publishers’ real URLs from AMP pages appeared first on Search Engine Land.

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SearchCap: Google real time carousel, In Apps search & AdWords sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google real time carousel, In Apps search & AdWords sitelinks appeared first on Search Engine Land.

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