Tag Archives: Average

Soapbox: Why I’m so glad Google ended our relationship with Average Position

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It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

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Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.

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4 new search metrics in Google Ads to give you what you really wanted out of average position

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Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.

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SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

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Survey participants included nearly 600 search and digital marketing professionals, from entry-level to executive. The post SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013 appeared first on Search Engine Land.

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