In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.

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Google’s exact match close variants expand again: Now include same meaning variations

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes…

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