Facebook drops ‘News’ from News Feed in rebrand

Posted on February 19, 2022 by gftshappy

The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.

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Google rolls out product feed support to more video campaign types

Posted on November 12, 2021 by gftshappy

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

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Google rolls out product feed support to more video campaign types

Posted on November 12, 2021 by gftshappy

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

Please visit Search Engine Land for the full article.

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Google adds more discovery to Google Maps with ‘community feed’

Posted on December 1, 2020 by gftshappy

The new feed offers more opportunities for local business exposure.

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Product feed optimization: Here’s more reason to use those attributes

Posted on July 24, 2020 by gftshappy

Google is surfacing product attributes such as “Material” in Shopping ads.

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Google Merchant Center tips: Supplemental feeds and feed rules [Video]

Posted on June 11, 2020 by gftshappy

Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.

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Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Posted on March 9, 2020 by gftshappy

Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.

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Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Posted on January 30, 2020 by gftshappy

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.

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New native Discovery ad campaigns from Google monetize Discover feed for first time

Posted on May 19, 2019 by gftshappy

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.

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