Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live

The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.

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New native Discovery ad campaigns from Google monetize Discover feed for first time

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.

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Writer James Welch Google doodle honors author of the Native American novel ‘Fools Crow’

Set in Montana during the years following the American Civil War, Welch’s award-winning novel tells the story of the Blackfeet Indian tribe. The post Writer James Welch Google doodle honors author of the Native American novel ‘Fools Crow’ appeared first on Search Engine Land.

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Bing Ads Editor now supports custom ad copy for native ads on MSN.com

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….

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Google expanded text ads are live, and device bidding & responsive ads for native roll out

Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.

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Yahoo Gemini launches retargeting for search and native ads in US

Audience retargeting capabilities include site visitors and app customers. The post Yahoo Gemini launches retargeting for search and native ads in US appeared first on Search Engine Land.

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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing

The company’s foray into native advertising will harness intent signals from Bing Ads. The post Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing appeared first on Search Engine Land.

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