Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

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Microsoft Advertising launches Marketing with Purpose Business attributes

Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people

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Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.

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Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB

Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.

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Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.

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Stop! Think twice before using nofollow attributes on your website

Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all. The post Stop! Think twice before using nofollow attributes on your website appeared first on Search Engine Land.

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