Tag Archives: Rebrand

Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business

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Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.

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Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

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If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

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Google Drive’s rebrand to Google One includes offers for hotels found in Search

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Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties.

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How To Rebrand Without Losing Your Hard-Earned Rankings

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As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle…

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