Google featured snippets now with related topics, extending the information in those snippets

Google is now showing extended featured snippets for some queries, which should not surprise anyone. The post Google featured snippets now with related topics, extending the information in those snippets appeared first on Search Engine Land.

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Grabbing Those Last-Minute Holiday Sales

It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. The post Grabbing Those Last-Minute Holiday Sales appeared first on Search Engine Land.

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3 Opportunities With Those New Google Shopping Campaigns

For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The…

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Those Google Ranking Shifts Are Not A Google Update, Google Denies Any Algorithmic Changes

Over the past week or so, there has been a lot of various signals across the search community that Google’s algorithms and rankings were updating, so much so that people were bracing themselves for a major Penguin or Panda-like algorithm announcement from Google. Google never made the…

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5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available…

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