Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Christi Olson is the head of Evangelism for Search and Advertising at Microsoft.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers will soon be able to run queries on same-day impression data.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new opt-in capability is now available in your manager account settings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing