Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.

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What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced

Columnist Eric Enge breaks down the “AMA With Google Search” session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google. The post What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced appeared…

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Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends

We discussed audience, AMP, attribution and much more with Google’s head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends appeared first on Search Engine Land.

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#SMXAdvanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more

Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO. The post #SMXAdvanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more appeared first on Search Engine Land.

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NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015

Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land’s conference on March 4, 2015. The post NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX…

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WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014

You’re probably pretty familiar already with Siri and Google Now, the personal assistant-type technologies from Apple and Google, respectively. Each has its own approach to the idea of providing information and answering questions without needing a traditional search box and search query. You…

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