Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.

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A review of free PPC reporting solutions from Google

Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. The post A review of free PPC reporting solutions from Google appeared first on Search Engine Land.

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Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.

Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today! The post…

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Enterprise Link Building Challenges (And Solutions)

Big companies often find it difficult to implement large-scale, sustainable link building efforts, but columnist Andrew Dennis has some tips to make it easier. The post Enterprise Link Building Challenges (And Solutions) appeared first on Search Engine Land.

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Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search

The EU has raised four concerns about how Google has dominated shopping search. A close look at each charge and possible fixes that might emerge. The post Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search appeared first on Search Engine Land.

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