Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet Headers

The extensions can start showing starting the week before Cyber Monday. The post Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet Headers appeared first on Search Engine Land.

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Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars

Microsoft is giving moviegoers an advanced look at the film, as well as offering new Bing in the Classroom lesson plans focused on space exploration. The post Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars appeared first on Search Engine…

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2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC

No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms. The post 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC appeared first on Search Engine Land.

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How To Promote An E-Book Launch With A Be Everywhere Day

It’s no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it’s hard to be creative with yet another PDF launch — especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be…

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