A Google Ads setting allowed advertisers to exclude people of “unknown gender”

Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.

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Setting SEO KPIs for small manufacturing websites

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. The post Setting SEO KPIs for small manufacturing websites appeared first on Search Engine Land.

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Setting up AdWords website call conversion tracking just got a bit easier

Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land.

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Setting Local SEO Expectations: 3 Points To Hit Early And Often

When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. The post Setting Local SEO Expectations: 3 Points To Hit Early…

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SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend appeared first on Search Engine Land.

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