Google injects more context into micro-moments

As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses. The post Google injects more context into micro-moments appeared first on Search…

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New Bing Search Feature Keeps Context From One Query To The Next

In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search…

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Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex

As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest…

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