Tag Archives: care.

How much should we care about voice search? It depends on target audience

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A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

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Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

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Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land.

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What the heck is machine learning, and why should I care?

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Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land.

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Got spam? Google My Business doesn’t care.

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Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. The post Got spam? Google My Business doesn’t care. appeared first on Search Engine Land.

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