Plus, the latest trends in local search: personalization and depth of content
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Also, Google released its webspam report for 2020 and the new Google Ads API
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Who benefits, who will implement the new attributes and how much change should sites expect?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human “quality raters.”
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Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post New Quality Score metrics: What matters most, and how to improve your ads appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users? The post There’s no Google Search widget for the iOS 10 Search screen: why that matters appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing