Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

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Microsoft adds simple default browser change option after receiving criticism

In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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