Tag Archives: Bottom

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

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The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

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Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

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Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $ 200 million in revenue. eBay also said it plans to improve its efforts in…

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Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

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Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $ 200 million in revenue. eBay also said it plans to improve its efforts in…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet

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Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company “beat the street,” reporting strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn’t hurt the company’s bottom line. See our earlier…

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