Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.

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How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data.

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