Why less is more when presenting and showcasing your expertise; Thursday’s daily brief

Posted on May 29, 2021 by gftshappy

Plus, Facebook and Instagram are rolling out the ability to hide likes.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

Posted on May 29, 2021 by gftshappy

New features are available in Google Ads for local businesses, travel, and more.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Posted on May 29, 2021 by gftshappy

This new resource gives marketers insights into the building blocks for good campaigns.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Import is now available in Microsoft Advertising

Posted on May 28, 2021 by gftshappy

Advertisers can import up to 10,000 campaigns for each account.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How and why you should pause paid search (for science)

Posted on May 28, 2021 by gftshappy

With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Posted on May 28, 2021 by gftshappy

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Posted on May 27, 2021 by gftshappy

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Posted on May 27, 2021 by gftshappy

Retailers on those platforms can more easily show their products for free across Google.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Posted on May 27, 2021 by gftshappy

Google announced a number of local ad features at its annual Google Marketing Livestream event.

Please visit Search Engine Land for the full article.