How Trust & Unique Identification Impact Semantic Search

Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results. The post How Trust & Unique Identification Impact Semantic Search appeared first on Search Engine Land.

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SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search appeared first on Search Engine Land.

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3 Google Patents You Need To Know About In 2016

Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients. The post 3 Google Patents You Need To Know About In 2016 appeared first on Search Engine Land.

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Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional

Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following…

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From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits

Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising…

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SearchCap: Google AMP, Bing Maps & AdWords App Upgrade

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, Bing Maps & AdWords App Upgrade appeared first on Search Engine Land.

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Google Updates AdWords Android App To Include Video Campaigns

Advertisers can monitor video campaign performance and make bid and budget adjustments. The post Google Updates AdWords Android App To Include Video Campaigns appeared first on Search Engine Land.

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For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs

The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting. The post For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs appeared first on Search Engine Land.

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SearchCap: Google Penalty, Yandex Actions & Google Shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penalty, Yandex Actions & Google Shopping appeared first on Search Engine Land.

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Google Received More Than 65 Million URL Takedown Requests In The Past Month

The current number of weekly URL copyright removal requests is nearly double what it was this time last year. The post Google Received More Than 65 Million URL Takedown Requests In The Past Month appeared first on Search Engine Land.

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