Google adds Smart Bidding for store sales to optimize bids for offline transactions

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on Search Engine Land.

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SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on Search Engine Land.

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SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on Search Engine Land.

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Google expands offline attribution and launches in-store sales measurement

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land.

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Google expands offline attribution and launches in-store sales measurement

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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SearchCap: Offline conversion imports for AdWords, Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land.

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