Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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SearchCap: SMX East early bird rate ends soon, better reporting in Google Search Console & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Chat rate is the new CTR for AdWords message extensions

Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries. The post Chat rate is the new CTR for AdWords message extensions appeared first on Search Engine Land.

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Boost your conversion rate by 45% today… no, really!

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. The post Boost your conversion rate by 45% today… no, really! appeared first on Search Engine Land.

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Test points to likely influence of click-through rate on search rankings

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land.

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