Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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How Google’s recent changes affect higher education websites

College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads.

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Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.

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How to use the Knowledge Graph for higher rankings

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. The post How to use the Knowledge Graph for higher rankings appeared first on Search Engine Land.

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Study argues Yelp drives higher conversions than Google and Facebook

92% of respondents said they made a purchase after visiting the site. The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land.

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