Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

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2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path. The post 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting appeared first on…

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