Expanded phrase match negatives: A script for misspellings

Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.

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Easier Access To Negatives And Search Terms Now In AdWords

A handy addition of two new buttons makes navigating keyword performance reporting much quicker. The post Easier Access To Negatives And Search Terms Now In AdWords appeared first on Search Engine Land.

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Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate

Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to…

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