Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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Find anomalies in your campaign spending with this Google Ads script

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.

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Google officially throttling Keyword Planner data for low spending AdWords accounts

Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account. The post Google officially throttling Keyword Planner data for low spending AdWords accounts appeared first on Search Engine Land.

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Retailers Spending Record Levels On Paid Search In 2013 Holiday Season

An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks…

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