Yahoo Gemini launches retargeting for search and native ads in US

Audience retargeting capabilities include site visitors and app customers. The post Yahoo Gemini launches retargeting for search and native ads in US appeared first on Search Engine Land.

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SearchCap: Yahoo Gemini, Google Search Console & Penguin Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Gemini, Google Search Console & Penguin Update appeared first on Search Engine Land.

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Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

Yahoo’s foray back into search advertising faces a mountain of challenges from of volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future. The post Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In appeared first on Search Engine Land.

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As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?

For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess the potential opportunity. The post As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers? appeared first on Search Engine Land.

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US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Seasonality and advertisers’ reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds. The post US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini appeared first on Search Engine Land.

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SearchCap: Bing Predictions Tackles The NFL, Yahoo Expands Gemini & Blocking Bad Bots

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Predictions Tackles The NFL, Yahoo Expands Gemini & Blocking Bad Bots appeared first on Search Engine Land.

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Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet

A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google’s lead. Gemini’s growth in mobile search traffic share appears to be following that same pattern. The post Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s…

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SearchCap: Google Gets Firehose, Google Algorithm Tweaks & Yahoo Gemini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Gets Firehose, Google Algorithm Tweaks & Yahoo Gemini appeared first on Search Engine Land.

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