Bing Ads now supports call conversion imports

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land.

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Bing now supports ClaimReview markup for fact labels in search

9 months after Google began support fact labels in search, Bing now added markup support for ClaimReviews, the annotations behind fact checking labels. The post Bing now supports ClaimReview markup for fact labels in search appeared first on Search Engine Land.

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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Version 11.9 is now available. The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

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Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. The post Successful SEO programs require content that supports the entire buy cycle appeared first on Search Engine Land.

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