While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
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Plus, how long does your site need to keep redirects?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We also talked about the local SEO community and COVID’s impact on local search.
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Here’s how Google treats every type of TLD.
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When people search your brand name, you want them to see content that you have some control over.
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Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.
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Based on my own testing, PLT and CBR are the technical aspects I believe will determine website success, or failure, in the new year.
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What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. The post How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer appeared…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords ad rank, quality score data & SEO strategies appeared first on Search Engine Land.
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Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. The post The problem with obsessive rank tracking appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing