Tag Archives: Increased

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

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There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.

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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

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Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

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The Local SEO Playbook To Increased Visibility And Customer Acquisition

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Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land.

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Study: Rich Media In Search Drives Increased Click-Through

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Is ranking in the number one position a guaranteed way to earn the lion’s share of clicks from search? Columnist Nathan Safran’s research suggests rich snippets may factor in, too. The post Study: Rich Media In Search Drives Increased Click-Through appeared first on Search Engine Land.

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Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

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When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted…

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