Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time

Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Improving PPC relevance with ZIP code-based geotargeting

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The anatomy of ad copy relevance: The new Google standard

Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Relevance vs. authority: Which link has more value? (Part 2)

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land.

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SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More appeared first on Search Engine Land.

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Local Experts Say “Relevance” Of Citations More Important Than “Authority”

Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey. The post Local Experts Say “Relevance” Of Citations More Important Than “Authority” appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing