Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.

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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

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Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update

Another Google update this weekend has been confirmed, but it is a core update, not Penguin. The post Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update appeared first on Search Engine Land.

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Google Had A Major Core Ranking Algorithm Update This Past Weekend

Google has pushed a core ranking algorithm update over the weekend. Did you notice ranking changes with your web sites? The post Google Had A Major Core Ranking Algorithm Update This Past Weekend appeared first on Search Engine Land.

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SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people…

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