Tag Archives: ClickThrough

Google is right; click-through and conversion rates kinda don’t matter

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Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why.

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Study shows search terms with the very worst (and best) click-through rates

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A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages. The post Study shows search terms with the very worst (and best) click-through rates appeared first on Search Engine Land.

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SearchCap: Cutts resigns, DuckDuckGo surges & clickthrough rates

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cutts resigns, DuckDuckGo surges & clickthrough rates appeared first on Search Engine Land.

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Test points to likely influence of click-through rate on search rankings

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Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land.

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Study: Rich Media In Search Drives Increased Click-Through

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Is ranking in the number one position a guaranteed way to earn the lion’s share of clicks from search? Columnist Nathan Safran’s research suggests rich snippets may factor in, too. The post Study: Rich Media In Search Drives Increased Click-Through appeared first on Search Engine Land.

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Yes, The Click-Through Rate Is A Ranking Signal, But…

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The debate over CTR’s potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta. The post Yes, The Click-Through Rate Is A Ranking Signal, But… appeared first on Search Engine Land.

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