Add brand logo and custom headlines to product targeting ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new product discovery targeting is available for U.S. sellers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Walmart Media Group named four initial advertising partners to support sponsored search campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing