A handful of new updates should help make Google’s Performance Max campaigns more effective.
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It’s difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.
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A guide to reaping the benefits of broken backlinks — both yours and your competitors’.
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Restaurants and hotels have been hit especially hard during COVID-19.
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But rankings and conversions aren’t always the same thing.
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The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
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There has been discussion and debate about whether and how much websites were impacted by Google’s Mobile-Friendly algorithm update. I wrote last week about a study that argued non-mobile-friendly sites were disappearing from the top positions in mobile search results. Now comes a study of small…
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Columnist Tony Edwards describes the process he uses to obtain and enhance Knowledge Graph panels in Google search results. The post Leveraging Wikidata To Gain A Google Knowledge Graph Result appeared first on Search Engine Land.
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Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs November 2014. Beneficiaries of that loss were…
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Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
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