In response to Google change, Yoast SEO will opt users into all snippet features by default

Posted on September 27, 2019 by gftshappy

The change comes with versions 12.2, coming October 1.

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Change log: Google updated its Search Quality Rater Guidelines

Posted on September 7, 2019 by gftshappy

Here’s what’s new, compared side-by-side with the last version.

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6 things you need to know about Google’s change for service area businesses

Posted on February 15, 2019 by gftshappy

Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why.

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Leveraging Amazon search ads in a time of rapid change

Posted on January 18, 2019 by gftshappy

Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.

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Google’s internal SEO strategy: Make small changes, embrace change, consolidate

Posted on January 10, 2019 by gftshappy

Google gave a rare glimpse into how they manage their 7,000 internal websites.

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SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz

Posted on December 14, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Mobile-first indexing: Will it change your rankings on desktop?

Posted on September 27, 2018 by gftshappy

Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.

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Google’s latest change has search marketers rethinking keyword match types

Posted on September 16, 2018 by gftshappy

Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants.

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How keyword match types work after the new close match variants change

Posted on September 13, 2018 by gftshappy

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.

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SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more

Posted on September 6, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.