Optimizing your internal link structure

SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. The post Optimizing your internal link structure appeared first on Search Engine Land.

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Improve internal linking for SEO: Calculate Internal PageRank

Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls “Internal PageRank.” The post Improve internal linking for SEO: Calculate Internal PageRank appeared first on Search Engine Land.

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