Write about your niche areas of expertise to rank above the rest.
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How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
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When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.
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Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
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Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora. The post Leveraging social media for local SEO appeared first on Search Engine Land.
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Columnist Tony Edwards describes the process he uses to obtain and enhance Knowledge Graph panels in Google search results. The post Leveraging Wikidata To Gain A Google Knowledge Graph Result appeared first on Search Engine Land.
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