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Monthly Archives: November 2019

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Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

Posted on November 9, 2019 by gftshappy

It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Beyond, Chrome’s, could, Desktop, Featured, Functionality, Snippets, targetText, Uses

Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

Posted on November 9, 2019 by gftshappy

The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bill, compel, Content, Giants, Offer, seeks, Senate, Tech, Their, versions, ‘unfiltered’

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

Posted on November 8, 2019 by gftshappy

Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Cause, Lost, projects, Proposals, recognize, Request, RFPs

European antitrust chief says Google’s auction-based shopping remedy not working

Posted on November 8, 2019 by gftshappy

Margrethe Vestager may require Google to make additional changes in the SERP.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Antitrust, auctionbased, Chief, European, Google’s, remedy, Says, Shopping, Working

Pro Tip: Don’t add new services reactively

Posted on November 8, 2019 by gftshappy

SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged don't, reactively, Services

Choosing a local marketing solution for your multi-location business

Posted on November 7, 2019 by gftshappy

Compare 17 local marketing solutions and find the right one for your company

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Business, Choosing, Local, Marketing, MultiLocation, Solution

Google Ads Editor update includes support for Discovery campaigns

Posted on November 7, 2019 by gftshappy

Version 1.2 is now available.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Campaigns, Discovery, Editor, Google, Includes, Support, Update

Let’s kill the hourly rate: We are leaving money on the table

Posted on November 7, 2019 by gftshappy

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Hourly, Kill, leaving, Lets, Money, Rate, Table

Search Marketing Expo is next week. Will I see you there?

Posted on November 7, 2019 by gftshappy

Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Expo+, Marketing, Next, Search, there., Week

Uber Eats readies ad sales for restaurants

Posted on November 6, 2019 by gftshappy

Could it become a rival to Google and Yelp over time?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Eats, Readies, Restaurants, Sales, Uber

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