If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.

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Why is free money that can be used on local search marketing being left on the table?

Up to $ 35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. The post Why is free money that can be used on local search marketing…

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Video Ads: Money For Nothin’ & Clicks For Cheap

If you’re a paid search marketer looking for new avenues to explore, columnist Pauline Jakober urges you to take a look at video ads. The post Video Ads: Money For Nothin’ & Clicks For Cheap appeared first on Search Engine Land.

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