15 checks you should make when choosing a link partner

How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.

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Choosing the right marketing automation software for your business

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex,…

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Choosing an attribution model: When, not which

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land.

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