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Monthly Archives: April 2019

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New European Google local SERPs prompt users to ‘find results on’ other sites

Posted on April 23, 2019 by gftshappy

Google appears to be trying to prevent a formal local search antitrust complaint. 

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged European, Find, Google, Local, On’, prompt, Results, SERPS, Sites, Users

Google starts showing more images in the web search results

Posted on April 23, 2019 by gftshappy

It might be time for you to focus a bit more on image SEO.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Images, more., Results, Search, Showing, Starts

New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Posted on April 23, 2019 by gftshappy

Mobile app ratings will also soon be among the signals Google uses in automated bidding.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bidding, Campaigns, Coming, competitiveness, Google, Price, Seasonality, Shopping, Signals, “Smart

Google takes baby steps to monetize Google Assistant, Google Home

Posted on April 22, 2019 by gftshappy

There’s a multi-faceted revenue model starting to emerge.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged baby, Google, Home, monetize, Steps, Takes, “Assistant”

SMX Overtime: Starting fresh with new match types and account structures

Posted on April 22, 2019 by gftshappy

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Match, Overtime, Starting, structures, Types, “Fresh”

Building and scaling global SEO Centers of Excellence

Posted on April 21, 2019 by gftshappy

Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Building, Centers, Excellence, Global, Scaling

Google adds short names and URLs to Google My Business listings

Posted on April 21, 2019 by gftshappy

The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it’s already available to some verified business in Google My Business.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, Business, Google, Listings, Names, Short, URLs

Track Quality Score daily with this advanced Adwords script

Posted on April 21, 2019 by gftshappy

This script will help you measure the impact of your optimizations on a daily basis.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advanced, AdWords, Daily, Quality, Score, Script, this, Track

Some cheers, a few sneers for Google’s URL solution for AMP

Posted on April 21, 2019 by gftshappy

Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy.    

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged cheers, Google’s, sneers, Solution, some

Google Posts can now highlight customer testimonials in some countries

Posted on April 20, 2019 by gftshappy

Let your customers highlight your business with a new form of Google Posts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Countries, Customer, Google, highlight, Posts, some, testimonials

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