Google brand SERPs: Why you must dominate People Also Ask

Posted on March 6, 2022 by gftshappy

It’s time to pay attention to People Also Asked questions asked around and about your brand in Google’s SERPs. Here’s why.

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The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Posted on October 15, 2021 by gftshappy

Plus, how to build a marketing team that works

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Four tools to check for title changes in the SERPs

Posted on August 31, 2021 by gftshappy

These tools let you see whether Google changed your title, the date it changed and what it was changed to.

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The shifting sands of SERPs; Tuesday’s daily brief

Posted on August 25, 2021 by gftshappy

And, why you should consider non-Google advertising.

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Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs

Posted on July 16, 2021 by gftshappy

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.

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How Gootkit trojan distributes ransomware via Google SERPs

Posted on March 3, 2021 by gftshappy

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

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How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

Posted on December 9, 2020 by gftshappy

Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.

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Did you know that Google employs 810 features on its SERPs?

Posted on April 26, 2020 by gftshappy

Each feature is tailored to a certain type of search or search intent.

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Analysis of 250 million SERPs finds no-click story more complex than it appears

Posted on March 7, 2020 by gftshappy

Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

E-commerce category pages outperform product detail pages in SERPs

Posted on February 22, 2020 by gftshappy

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.

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