Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details.
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Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change.
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Searches for local services grew more than 25% YoY across European countries.
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You have to invest real time into earning links from high-authority sites by doing your own research and digital public relations.
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By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines.
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There’s a multi-faceted revenue model starting to emerge.
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Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features.
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Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.
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The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.
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Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements. The post Google Assistant takes center stage at I/O, search takes a back seat appeared first on Search Engine Land.
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