The growing importance of remarketing audiences in Google paid search management

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.

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The importance of transparency and understanding risk in link building

Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.

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The ever-increasing importance of usability and trust in link building

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. The post The ever-increasing importance of usability and trust in link building appeared first on Search Engine…

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The importance of local authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on…

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