The growing importance of remarketing audiences in Google paid search management

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.

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The importance of transparency and understanding risk in link building

Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing