How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.

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SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google earnings, fake online reviews & paid search appeared first on Search Engine Land.

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10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land.

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New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features…

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SMX West session: Harnessing the power of online reviews

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. The post SMX West session: Harnessing the power of online reviews appeared first on Search Engine Land.

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