Google takes stand against climate change deniers with new ads and monetization policy

Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change.

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How to defend yourself against an ongoing negative SEO campaign — Part 4

There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down.

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Keyword infringement: Edible Arrangements files $209M trademark suit against Google

While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $ 209M trademark suit against Google appeared first on Search Engine Land.

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Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. The post Negative reviews from ex-employees are finally against Google’s…

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Google warns against misusing links in syndication & large-scale article campaigns

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land.

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