After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft

Dubut’s contributions to the industry have furthered our understanding of both Bing and how search systems work.

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Google to enforce unique product identifiers on free merchant listings

Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.

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Video and vertical-based product ads pilots arrive on Microsoft Audience Network

Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.

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Google may suspend merchant sites that show invalid product availability

Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.

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Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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