Google to enforce unique product identifiers on free merchant listings

Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.

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SEO Organizations Call For “Search Congress” To Create & Enforce Search Marketing Code Of Ethics

SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a “Search Congress” to help draft and enforce a search engine marketing code of ethics for North America. According to the announcement, anyone wanting to participate must be nominated by an…

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How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major…

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